Marketing Your Energy Auditing Business

August 31, 2011

Marketing your energy auditing business will keep you at the top of your market. Here are some easy and proven ways that you can market your business.


* A key way to obtain new customers is to obtain referrals from other businesses. Build relationships with contractors in your area. Some examples of good business partners for you are: window and door installers, insulation companies, heating and cooling contractors, electricians, window tint installers, even plumbers. Try to make your network of referring organizations broad. These contractors can give out estimates to customers and then recommend that the customers contact you for an audit to see how much can be saved with new windows or doors, for example. To maintain your unbiased status, you should recommend a full course of action to those customers, which involves more than just new windows or doors, so it provides more information than you were referred to provide.
* You can work out a relationship where you pay a percentage or flat fee for these leads. Or you can just trade leads with your business partners, providing them with leads from your customers for work they could do. For example, if you complete an audit and recommend new doors, you could provide your customer with the name of one or two door installers.
* These relationships can help you build your business quickly and is a win/win for everyone.

* Educate your potential customer so they understand what your service is and how it can benefit them. A key reason why people often do not get an energy audit is because they do not understand what it is exactly AND they do not know how it can save them significant, long term money without an exurbanite expense. So, you should educate your potential customers. Once they are informed of how it works and the benefits, they are significantly more likely to engage you for the service.
* So find a place where you can host a free seminar to educate your potential customers. Contact your local library or community center to see if they offer free, or low cost, meeting rooms to be used by local businesses. If not, rent a small hall or meeting center to hold an energy audit seminar. You will spend a small amount of money on refreshments and advertising and maybe some door prizes, but you will end up ahead when the people understand what an energy audit is and how it will save them and become your clients. They will value the free information so they will trust and hire you AND talk about you to your friends at work the next day.

Radio or Newspaper
* Another great and inexpensive way to educate your potential customer is by utilizing your local radio stations, cable television, newspapers and magazines. Reach out to your local news providers and offer to be interviewed as a local business person whose work is helping the community, the environment and the customer save money in today’s bad poor economy. Local news providers often devote a small portion of their resources to helping local businesses that offer a beneficial service. You may even offer to do a regular informational program or weekly editorial column, in which you can talk or write about the benefits of an energy audit, and answer questions from the public.
* Again, people will value the fact that you are taking the time to educate them and trust you because of it. Once they understand what an energy audit is and how it will save them money, you will be the one they call.

Get Customer Referrals
* Provide incentives to your existing customers for referrals. Turn 1 new customer into 2. Ask your customers to give you the names of 5 people they know who would like to learn more about the benefits of energy audits. If you do not ask, you will not get and, if your customer was happy with your service, they will be happy to share a good service and have you educate their friends and relatives. These people can be the people you invite to your next free seminar.
Tell your customers that you are looking to expand your business and you want their help. Offer then an incentive for every person that they refer that turns into a customer for you. You can give them something simple like a $10 (or whatever amount) gift card to Home Depot (or whatever store you choose). This is something they will value and basically get for free and you will only have to give it when you have a new paying customer. When you let customers know you want their help, they are usually happy to provide it if you have provided them a good quality service they value.
* Remember, it is easier and less expensive for you to turn 1 existing customer into 2 than to find another new customer on your own, so find ways to entice your existing customers to give you good leads.

Charitable Organizations
* Carve out some time every month to give to a charitable organization. An energy auditing business is designed to help people save money on their energy bills so improve your company’s exposure to the public and associate your company’s name with being in the business of helping people by getting involved with charitable organizations. Some easy ways to do this is to become a consultant on energy efficient homes for the organizations that build homes for needy families. Or help a non-profit that collects winter clothing to distribute to families in the area as a reminder of how important managing heat energy can be. Remember, when you help others, you help yourself and you will feel good about it too.

Increase Business and Revenue by adding Energy Audits

July 2, 2010

Increase Business and Revenue by adding Energy Audits

As a professional that works in or around homes, you need to find new ways to stay competitive and increase revenue – which in today’s market is no easy task. You keep your prices fair in order to stay in the game and you work hard for every dollar. Finding new ways to diversify your business and add value for your clients is important to ensuring your long-term success and profitability.

Imagine walking into a client’s home to perform your typical services, expecting to make your typical wage, and then, while speaking with them you suggest an Energy Audit (energy efficiency assessment) to show them ways they can save money and energy. Since you are already on the property you could perform the Energy Audit while you are there and create a list of items that need to be updated now and in the future.  You not only help your client save money on energy, you just increased the amount of revenue you generate per client with only a minor increase in time invested on your part.

Adding energy efficiency to your tool box is the perfect way to add serious value to your services.  At Denby Energy we have created an energy efficiency (a.k.a. “energy auditor”) training program that will work for you.  Most energy auditor training programs are expensive, time consuming and in many cases overwhelming.  Denby Energy is unlike anyone else in the marketplace today.  Our programs are specifically designed to be easy, simple and most importantly  -doable.  What good is energy efficiency knowledge if you don’t know how to actually do it?  Denby Energy makes it easy.

What is an energy audit?  An energy audit is an inspection of your client’s home for energy usage.  During the audit, you will calculate their energy usage, and then make suggestions for ways they could reduce energy usage.  The audit itself can be as short as 30 minutes or as long as several hours, you decide what works best for you.  And the more you do, the faster you get at solving the problems.  The result is a report for the homeowner showing them where they are wasting energy and a list of suggestions they can do to reduce the wasted energy.

Denby Energy Auditor Training from Denby Energy on Vimeo.

As a professional that works in and around homes, you may be a licensed contractor which means you may want to bid on doing the energy efficient upgrades for the homeowner.  If you are not a licensed tradesman, you would then want to look at aligning yourself with such people that you can then refer to the homeowner, and take a small referral fee from the contractor for the referral.

The average home energy audit costs between $500 and $1,000.  The Denby Energy program shows you how to get the majority of the same savings with less effort on your part, so you can charge a lot less, and get a lot more work.  We recommend that auditors start at $250 for their services, but you are free to charge however much or little you want.

If you are in an industry that puts you in or around a client’s home then you are already in perfect position to take advantage of this opportunity.  Industries such as

  • Home Inspectors
  • Mold Treatment
  • HVAC
  • Handymen
  • Electricians
  • Window Installation,
  • Roofers

just to name a few, are ideal vocations to consider adding Energy Auditing to their repertoire of services.   You can offer your energy audit services for an additional fee or for free so that you can perform the recommended changes for a fee.

Denby Energy offers easy to understand Energy Auditing courses that teach you everything you need to know to become a certified Home Energy Auditor. These courses come in three packages: the Getting Started Package, Professional Package, and Turn-Key Package. All three will get you certified to become an Energy Auditor and increase your revenue. The Professional Package will also provide you with a Virtual Academy Training course, which facilitates the learning process and the Turn-Key Package, provides all this, plus essential support, marketing and business tools to jump immediately into a successful new full or part time career as an Energy Auditor. All it takes is basic math skills, and a desire to make maximize your earning potential to become a successful Energy Auditor.  Learn more about why you should select Denby’s Energy Audit Training Program.

Make the decision today, and see bigger paychecks in as little as one week.

Denby Energy Approved by USGBC

July 2, 2010

Denby Energy is proud to announce that it has been approved as a US Green Building Council (USGBC) Education ProviderDenby Energy Audit Training Programs have been peer reviewed by the USGBC and approved for use as LEED continuing education credit courses (Professional Credentialing Maintenance).  All Denby Energy Home Energy Auditing Training programs and Denby Energy Commercial Energy Auditing Training programs now not only provide you with the knowledge and training you need to get started as an energy auditor, but also are now eligible for continuing education credits for LEED professionals.

At Denby Energy, we are continuously improving our materials and training and finding new opportunities.  In putting our program and our company under the peer review process of an organization with the reputation and size of the USGBC, we have proven what we already knew – that Denby Energy and its programs are the finest available.  We are the only home and commercial Certified Energy Auditor program to have met the USGBC program requirements.  The Denby Energy Home and Commercial programs are now available to the over 140,000 LEED certified professionals to use as Continuing Education Credits and to broaden their skill set and career opportunities.

Learn more about Denby Energy and the business opportunity in energy auditing at of call 1-888-813-3629

Best New Career For 2010 Revealed!

March 11, 2009

Being an Energy Consultant Is The Best New Career For 2010

According to recent articles by Yahoo! HotJobs, Time Magazine, and others there is one area that is poised for significant growth during the 2009-2010 recession because it is eco-friendly and in such demand by companies looking to cut down on their energy costs. The best new career for you to have right now is as an Energy Auditor.

That’s right! You can gain stability in your life by switching careers into the hottest most in-demand new career there is. The great thing about this new career is that it fits exactly into President Obama’s energy saving stimulus program. Now is the perfect time to become an Energy Auditor and make money by helping companies reduce wasted energy!

Energy Auditing Is a Secret Ready To Explode!

Energy auditing has been around since the 1970’s and has long been recognized as one of the fastest emerging green markets in the country with the number of eco-friendly initiatives constantly growing. In fact, Time Magazine made it abundantly clear in its 12/31/08 Cover Story “America’s Untapped Energy Resource: Boosting Efficiency” that energy efficiency can have dramatic results. “It has astounding potential to reduce the carbon emissions that threaten our planet, the dependence on foreign oil that threatens our security and the energy costs that threaten our wallets.” And most importantly, “It isn’t what-if like hydrogen, clean coal and tidal power; it’s already proven to be workable, scalable and cost-effective.“

Energy Consultants are “In High Demand” during the 2009-2010 Recession

There is no better time to start a career as an Energy Auditor. With over 5 million small to medium sized businesses in the USA alone looking to cut their costs, you are exactly what they are looking for and need. Unlike almost every other industry, instead of having to make cold calls to sell your product or service you will enjoy the luxury of being a solution to people’s problems. Our exclusive marketing program teaches you exactly how to get clients and jump-start your business.

The Perfect Career Change

  1. Work part-time or full-time
  2. Get into a business model that thrives in a down economy
  3. Make money saving businesses money
  4. There are over 5 million small and medium sized businesses in the US alone that need help
  5. The perfect business that allows you to make money, save clients money, and have a real, tangible impact on the environment

Start Your New Energy Career In Just 2 Weeks!

Denby Energy is the leader in online learning, teaching people how to make money by helping businesses save energy. The Denby Energy Auditor training program will allow you to create your own work from home business with no previous experience, no cold calling, and no risks. The best part is you can be up and running in as little as 2 weeks.

Click to learn more about our Energy Auditor Training program.

What makes the Denby Energy Auditor program so unique is that you are trained to conduct audits and also how to start your own business. There is no other program like this anywhere that lets you own your own Energy Audit Business just by completing three easy steps:

Getting Started – Easy as 1,2,3

  • Step 1: Study & Complete the Auditor Training Program
  • Step 2: Pass the Denby Auditor Exam and Become Certified
  • Step 3: Setup & Market Your New Energy Auditing Business

Click to learn more about our Energy Auditor Training program.

Top Reasons To Get Started Now!

There are so many business opportunities available to you right now. Here is a short list of what I believe makes this business unique from everything else you will find:

  • Selling Is Easy – No Cold Calling Required
  • Flexibility – You can work Part-Time or Full-Time from Home
  • Recession Proof – Business Actually Thrives in a Down Economy
  • Quick Start – Be Up And Running In About 2 Weeks
  • Turn Key – Learn Energy Auditing PLUS Business Start Up
  • Untapped Market – There are millions of companies that need help

Want To Learn More?

Get your FREE copy of our Energy Primer that explains the entire Energy Auditing field to learn all the benefits you will receive when you start your own Energy business today!

Get Your Energy Auditor Program Primer ABSOLUTELY FREE!


Denby Energy Making Energy Auditing Easy

February 13, 2009

Denby Energy Making Energy Auditing Easy

Michael Denby sat down with by Sterling D. Allan of Pure Energy Systems News for a 45 minute interview about the Energy Auditing business he created.

Download Interview (10 Mb file size; mp3 audio format; 45 minute duration)

After seeing how easy it is to do energy audits that can help businesses save a lot of money on energy, attorney, Michael Denby set up an online training program to instruct others how to embark on this as a career.

For Michael Denby, being an attorney and doing a few limited things regarding the environment and energy wasn’t enough.  He wanted to get more involved.

He began doing research into energy auditing, and it began to occur to him that this is something he could do, even though he doesn’t have any engineering or other professional training in this field.

There were so many simple things that a business could do to make small changes toward efficiency that would make a large difference in their energy usage.  In many cases, the changes not only save money but increase retail environment quality. For example, has fluorescent lighting products that use half the amount of energy while putting out twice as many lumens in light, and the cost per fixture is comparable to regular bulbs.

It’s a daunting task for each company individually to learn what they need to know, source the best solutions, secure wholesale vendor relations to implement these energy saving measures.  That’s why an energy audit professional can be of great assistance to a business.

Denby’s first shot at doing an energy audit was with an auto part store.  He was amazed at how easy it was and how much a difference it made.  His next audit try was with a multi-unit business complex.  Again, he was pleased with how great a change he was able to bring about there.

Denby’s approach is quite simple.  He approaches the business and offers to do a free audit.  All he wants is a share from the energy savings the business will realize once they implement his recommendations.  Instead of paying that saved portion to the power company, the company pays some of it to him and keeps the rests in reduced expenses.

“It’s the 80:20 Rule: Eighty percent of your improvements can come from twenty percent effort on the most basic, easy-to-implement things.”  It’s that remaining 20% that requires the more sophisticated knowledge and equipment.  Denby’s approach has been to focus on that first 80% that is relatively easy, and not bother with the last 20%, which requires 80% of the effort.

After doing his first two audits, and realizing how simple this was, he came on the idea of building an online training program to teach others how to do this.

He estimates that a person could earn between $70,000 and $180,000 in their first year of doing this, working full time.

Half of the training pertains to the knowledge and resources needed to do the audits.  The other half of the training pertains to incorporating a business, and tips on how to run the business.  That’s where his expertise as an attorney comes in handy.

In all, the program costs $499 USD and is comprised of a zip file containing over 20 separate documents including 7 training modules, 2 contract templates, 5 audit templates and materials, 6 spreadsheets, and additional materials.  In the spirit of full disclosure, I need to mention that we at PES Network have established an affiliate relationship with Denby so that we get a commission from referrals made to his training program.

While that may seem like a lot of money, look at it this way.  If you were going to hire someone to do the preliminary research needed to go into this business, how much would you spend to glean the information needed to 1) do the auditing, 2) start up your business?  It would be a lot more than $500.  At least ten times that, if not more.

Energy Efficiency is a Profit Center For Your Business

February 13, 2009

Energy Efficiency is a Profit Center For Your Business

Don’t think of energy efficiency as Savings… Think of it as Profits.

Saving businesses money by reducing energy use has significant rewards, but they are often overlooked in favor of more immediate, tangible returns. One of the overlooked benefits of energy savings programs is that they rarely have a one year return, but instead generate bottom line profits year after year.

Often company executives are in the dark when it comes to understanding the amount of money they actually pay for energy. They know with great certainty exactly how much they pay for each component that is used to create the widgets they sell, but they don’t know how much power their buildings and processes consume. And that is a significant gap in their business model.

This article shows how, by investing in energy savings, a business can make significant returns to the bottom line, year after year.

For purposes of this article, let’s assume that you own a small business with average energy bill of approximately $15,000 a year. If your business could reduce that energy bill by 30% by investing $4,000 in energy efficiency would it be worth it?

First, let’s look at the simple payback method. At $15,000 a year, a 30% savings would generate $4,500 in yearly savings. And if you were spending $4,000 to get that energy savings, you would have a simple payback period of .88 years, or about 10 and ½ months. For virtually all businesses, that is a very acceptable return on investment.

Second, let’s look beyond the simple payback method. Let’s look at the investment return over the life of the investment and see what it can do for us. For simplicity, let’s assume that the investments made to increase energy efficiency had a life of 7 years. The initial investment would have been paid off in 10 ½ months, but the benefit (profits) from that investment (returns) continue for the next 7 years. That means after the first year, the business will have 6 more years of those improvements generating a $4,500 return each and every year. The result?

Well since this is a Series question we input $4,500 a year as our “A”, with 6 years as our “n” and 5% as our “i”. The answer comes out to $30,608.55 in total returns(profits) over those 7 years.

Now, let’s look at one alternative – instead of investing back into their business, the owner takes that $4,000 as a payout and puts it into her retirement account. For purposes of this example, let’s assume her retirement account is earning a really strong return of 10% (despite the economic turndown). The $4,000 is a one-time investment, so it runs as a Single Sum Series. After 7 years she would have a total of $7,794. That means she would have left $22,814 on the table. Or better defined, she would have paid the local utility companies $22,814 more than she paid herself for the privilege of wasting energy.